With Father’s Day just a few days away, we thought it was a fitting time to share with you the Peg Perego story. After all, at its heart, it’s a story of a father who wanted the very best for his son.
More than 60 years ago, in 1949, Giuseppe Perego was preparing for the arrival of his new baby boy, Lucio. But Italy was still on the road to recovery from World War II, and there were very few baby carriage options available. All he could find were models made of sheet metal and wicker.
So Giuseppe, a mechanical designer by trade, began working on his own design. And soon, the first Peg Perego baby carriage was born. It consisted of a bassinet seat sewn by Giuseppe’s mother, and it featured a separate chassis that would convert from carriage to stroller.
As Giuseppe took to the streets with baby Lucio happily bundled in his one-of-a-kind carriage, the revolutionary “convertible” system soon became the envy of their hometown of Arcore, Italy, just outside of Milan.
Friends and neighbors soon overwhelmed Giuseppe with requests to make a carriage for their little ones. The demand was so great, Giuseppe started his own company, and with that, Peg Perego, a company quite literally built for family, was born.
Family is still key to the Peg Perego identity.
Lucio Perego is now CEO of the company that he himself inspired. And his son, Nick Perego, helms the company’s U.S.A. operations.
We still feel as if every time a parent places a child into one of our products, they are placing them in our arms. And we like to think that the many families around the world that choose our products do so because we too are a family.
From our family to yours, happy Father’s Day.