Ciao from Milan! Our Italian hometown is abuzz this week with Milan Fashion Week. And while the whole world is waiting to see just what trends emerge from the latest shows, we thought we’d showcase our very own fashion-forward collection — our 2013 fabric collection for strollers.
Taiana Collection: Exclusively made for Peg Perego by Taiana, a historic mill in the Lake Como region, our Taiana fabric is classic Peg Perego. It features a finely textured weave that is absolutely beautiful and, perhaps most important, extremely durable. This rich, elegant fabric shows off the very best in Italian textile tradition and is available in our two classic dot patterns, Pois Grey and Pois Black.
Soft Fabric Collection: One of our newest fabrics, our Soft Fabric combines two ultra-soft-yet-strong jersey knit fabrics with a delicate lining. The Soft Fabric Collection is silky smooth, comfortable, breathable and, naturally, durable. It is available in four bright and vibrant colors: Flamenco, Mentha, Stone and Fucsia.
Nero Collection: Another new fabric for us is our brand-new-for-2013 Nero Collection. Available exclusively on our Book Plus stroller and matching Primo Viaggio SIP 30-30 infant car seat, our Nero Energy and Nero Reflect colors both provide a classic and sophisticated look by pairing always-in-style classic black with a pop of unexpected color.
Denim: We introduced this fun new collection last year, and it became an instant must-have among the most fashionable of parents. Playing off the look of your favorite blue jeans, Denim was specially created to be extra soft and durable. For 2013, we’ve expanded the collection to include a new sure-to-be-a-hit color, Denim Black.
Prima Classe Touch: Available on our Primo Viaggio SIP 30-30 infant car seat, which makes any of our full-featured strollers the perfect travel system, this special fabric collection features buttery-soft eco-leather that is soft, comfortable, durable, stain resistant and easy to wipe clean. At this time, Prima Classe fabric is available in both Licorice and Paloma.
All of these new color options are in addition to our classic Elegance Color Collection, which includes timeless favorites like Java, Zaffiro, Geranium, Newmoon and Nero. Also, be on the lookout for one more new fabric introduction …
Alcantara, best known for its use by luxury carmakers like Maserati, Lamborghini, BMW and Porsche, is highly regarded as the best material for automobile interiors. It’s breathable, soft to the touch, resistant to fading and washable. We’ll be offering this as a limited exclusive on our Primo Viaggio SIP 30-30 and Primo Viaggio 5-70 Convertible later this year.
Fabric and color availability vary by model and style. To view every option, please visit our website at pegperego.com. And let us know what you think about the new fabrics and colors. We’d love to hear from you!