A Colorful New Chapter in the Book Stroller Story!

What’s the latest must-read in strollers? Our new Book, of course! If you haven’t already read our review, you should know that this latest addition to the Peg Perego family of strollers is a perfect choice for stylish parents looking for excellent features.

From opening to closing, the Book turns a wonderful new page in Peg Perego’s story of style and design. And the latest chapter? Well, let’s just say it’s a very colorful one. That’s because the Book will be introduced in a new fabric and three gorgeous color options! Read on …

“Understated chic took on a  new meaning the moment Classico Stone entered the room … ” Who knew that grey could be so vibrant? But Stone is just that ­— a dynamic, silver-hued neutral that stands out in a crowd, coupled with classic black accents. Sure to be popular with the Book Club!

“Smooth and smart, Classico Mentha just had that certain way of keeping it cool …” Like a breath of fresh air, new Mentha rolls in with a minty-green tone that’s so cool it’s hot. Accented with sophisticated grey touches it’s destined to be Readers’ Choice for every Book fan.

“With a flourish, Classico Flamenco strolled in. All heads turned … ” Sporting a fashionable, radiant red, new Flamenco is the bright choice for baby. Paired with classic black trim and hardware, it’s bound to be on the best-seller Book list this fall!

What could possibly make all three of these striking new Book colors even better? The new fabric they’re created on! Peg Perego’s new Soft Fabric Collection brings a whole new dimension of softness to our strollers and, most importantly, to your baby. Combining two ultra-soft-yet-strong jersey knit fabrics with a delicate lining, the Soft Fabric Collection is silky smooth, comfortable, breathable and, naturally, durable. You might say it’s a colorful twist to a very happy ending!

The Book in new Stone, Mentha andFlamenco will be available this October! And a similar new design, the Book Plus, which features a reversible seat, will be available in December. Use our Store Locator to find a Peg Perego retailer near you.

RSS by admin (Erica) | Posted in 2012 Book, 2012 Collection, Out and About with Peg Perego 2012 | 38 Comments

Get a Read on Our Newest Stroller, the Book!


Once upon a time, there was a new stroller from Peg Perego, and it was called the Book.

The Book was compact, approved for children from birth and allowed parents to explore the world in total freedom. Parents were intrigued and asked, “Why call it the Book?” The answer was simple: This innovative stroller came equipped with a user-friendly fold that allowed it to close “like a book.”

A simple pull on the handle above the basket quickly closed the Book, making it easy to fold and take anywhere. Once folded, it could stand on its own, and not only did the Book possess an innovative fold, but it closed inward, always keeping the upholstery clean and protected.

The single handlebar used for folding also allowed the stroller to be pulled like a trolley (perfect for parents on the go). And a large, easy-loading basket added to the practicality of the Book.


This newest addition to the Peg Perego family of strollers was a perfect choice for the stylish parents who were looking for many excellent features. The Book delivered. In addition to the innovative fold system, it had one-handed steering, was easy to drive, had an eight-position recline system and offered fashion-forward fabric.

The Book was like a fairy-tale-come-true in that the features didn’t stop there. It also had retractable anchors located on the seat. These created a travel system that let the Primo Viaggio SIP 30-30 car seat easily attach to the stroller. Large wheels with 12 ball bearings and a single handlebar allowed for 360-degree agility and minimal effort in pushing and maneuvering. The Book also was equipped with a UV protected transparent window, which allowed parents to see their little ones, while keeping them safe from ultraviolet rays.


All of these features were nice, but what would really set them off were the striking colors the Book came in. Parents were delighted with the distinct Mentha, Flamenco and Stone.

All in all, it was a wonderful stroller. The Book combined the safety, comfort and style that the Peg Perego family was known for. And they all lived happily ever after.


The best thing about this story? The Book will be available this October! And a similar new design, the Book Plus, which features a reversible seat, will be available in December. Use our Store Locator to find a Peg Perego retailer near you.

RSS by admin (Erica) | Posted in 2012 Book, 2012 Collection, Out and About with Peg Perego 2012 | 30 Comments

Peg in Pictures: Sneak Peek of the Brand New Book!

Have you heard? We’re introducing a brand new stroller! While the Book won’t be available for a few more months (sigh), we just can’t keep it from you any longer. We had to give you a sneak peek.

Named after its most distinctive design element, the Book will feature a very special compact book fold. The new travel-system-ready stroller will also have a single, easy-to-push handlebar and larger wheels (with the same 12 ball bearings and suspension as our other strollers, which allows for effortless maneuverability and 360-degree navigation).

There’s so much more we can’t wait to tell you (like available color options)! Stay tuned for all the latest details. We definitely have a few more surprises up our sleeves.

The Book will start arriving in select stores in September.

RSS by admin (Erica) | Posted in 2012 Book, 2012 Collection, Big News!, Out and About with Peg Perego 2012 | 8 Comments

Reporting from the ABC Kids Expo!

It’s an exciting time for all of us at Peg Perego USA. We’re at the big ABC Kids Expo in Louisville, Kentucky, and we’re unveiling our 2012 collection. While there is a lot to tell you about, like new colors (we’re swooning for trendy denim and classic navy this year) and several big product updates (yes, it’s true, our most popular P3 and Switch strollers are being streamlined with a new four-wheel design), we thought we’d start with the really good stuff … the brand new products for 2012!

New for 2012, we’d like to first introduce you to the Siesta! This multi-function, ultra-light compact high chair follows your child from birth to the toddler years. The Siesta can first be used as a comfortable recliner, then as a high chair for eating or playing, and then, with its removable tray, as a seat your child can use right at the table. You’ll love its sophisticated design and four beautiful color options.

Another new product addition we’re thrilled to tell you about is our brand new booster seat, the Viaggio HBB 120. Designed for children 40 to 120 pounds, this seat (the third in our Viaggio series; our Primo Viaggio SIP 5-70 Convertible is due out this fall) offers all the celebrated safety and design of our beloved Primo Viaggio SIP 30-30 infant car seat in a booster. The Viaggio HBB 120 provides total Side Impact Protection (SIP). It features wide padded wings at the head and shoulder level and a head panel that adjusts easily in six vertical positions, Expanded PolyStyrene (EPS) side foam in the head panel, and a wide padded seat in our breathable Crystal fabric.

We’re working on one more new product for 2012, a new stroller called the Book. It won’t be available until late 2012, but we thought we’d go ahead and give you a sneak peek. The Book will feature a sleek and innovative design and a very special compact book fold. It also will have an easy-to-push single handlebar and wheels with 12 ball bearings and suspension that will allow for 360-degree agility.

In the coming weeks on “Ciao, Mondo!” we’ll be detailing each new product, feature by feature, as well as sharing news on product updates, carryovers, and the highly anticipated 2012 fabric collection. So keep checking back. It’s going to be an amazing year with Peg Perego!

RSS by admin (Erica) | Posted in 2012 Book, 2012 Collection, 2012 Siesta, 2012 Viaggio HBB 120 | 22 Comments