Big Kids & Boosters

Pop quiz: How long will your school-age child need to stay in a booster seat? The answer may surprise you.

According to the American Academy of Pediatrics, children whose weight or height is above the forward-facing limit for their car seat should use a belt-positioning booster seat until the vehicle seat belt fits properly, typically when they have reached 4 feet 9 inches in height and are between 8 and 12 years of age.

“Seats belts are made for adults,” the AAP explains. “Boosters are designed to raise your child so the seat belt fits properly.”

Given its critical role, it’s important to find a booster that will fit your child for years to come.

Designed for children 40 to 120 pounds (or up to 57 inches), our new Viaggio HBB 120 offers all the celebrated safety and design of our beloved Primo Viaggio SIP 30-30 infant car seat and Primo Viaggio SIP 5-70 Convertible, in a booster.

The Viaggio HBB 120 provides total Side Impact Protection that exceeds the most stringent tests in the world. Plus, energy-absorbing Expanded Poly Styrene foam in the head panel protects the child’s head from impact forces.

LATCH connectors provide additional stability and keep the booster seat in place when not in use. Plus, the innovative Viaggio HBB 120 features a six-position head panel that can be adjusted even with your little one in the seat, allowing for the best possible fit for a growing child.

As an added bonus, the Viaggio HBB 120 is pretty stylish too. In addition to a modern design, plush fabrics and convenient accessories like dual cup holders, the Viggio HBB 120 comes in some pretty cool big-kid-friendly color options, including the new, loved-by-little-girls-everywhere Fucsia (pink), as well as Crystal Black, Crystal Red, Crystal Beige and Licorice.

Want to know more? Check out all the Viaggio HBB 120’s specifications here.

The Viaggio HBB 120 is available now. Use our Store Locator to find a retailer near you.

RSS by admin (Erica) | Posted in 2012 Viaggio HBB 120, Traveling with Peg Perego 2012 | 1 Comment

Where to Buy

The holidays are almost here, and with just a few shopping days left, we thought you might need a little help checking off your “nice” list.

Whether you’re gift giving or preparing for your very own special Christmas delivery, you’ll find the very best personal care and customer service at one of our many authorized Peg Perego retailers. And with retailers across the country, from specialty boutiques to baby superstores, we most likely have a retailer, or retailers, near you.

To find a retailer, use our online Store Locator, which you can find here. Enter either your state or your zip code. Include a search area if you’d like more, or fewer, results. For more precise results, mark whether you’re looking for baby products, toys or a service center.

Happy shopping and happy holidays!

RSS by admin (Erica) | Posted in 2012 Collection, About Us | No Comments

Baby & Toddler Gift Guide

’Tis the season for gift giving! And with Peg Perego, checking off your holiday list has never been easier. From the tiniest of fashionistas to the most persnickety of food critics, we have something for every little one on your “nice” list …

For the well-traveled little one in your life, we suggest our classic Travel Bag. This durable stroller carrying case features a secure zip-top opening, comfortable webbed straps and a perfect fit for our Pliko Four, Switch Four, Pliko Mini or strollers.

The fashion-forward set will adore the classic styling of the original Peg Perego accessory, the Borsa Mamma diaper bag. This sleek bag comes in three gorgeous colors: a go-with-everything cream (Paloma), an on-trend brown (Cacao) and classic Black. Plus, pockets aplenty, a coordinating changing pad and stroller hooks keep everything organized (and pretty!) while on the go.

The smallest of food enthusiasts will appreciate the form and function of our new Siesta high chair. From birth, the Siesta can be used as a recliner or as a high chair for feeding, playing and resting. It features a removable tray and multiple height positions that allow baby to join you right at the table.

Our multifunction Tatamia is the ideal gift for the minimalist. This modern masterpiece offers a sleek and stylish design serving three important functions: an infant recliner, luxurious high chair and soothing infant swing. The Tatamia also has a space-spacing footprint and a compact fold.

Our new Book stroller is on every baby’s wish list. The stylish choice for any on-the-go little one, the Book features an innovative book-like fold, plus it’s travel system compatible and comes in three fashion-forward colorways.

Visit us at pegperego.com for even more great gift ideas. And if you need help finding the perfect gift, connect with us on Facebook.


RSS by admin (Erica) | Posted in 2012 Collection | 2 Comments

Car Seat Safety FAQs

When it comes to car seats, we understand, you want nothing but the very best for your little one.

Last week we marked Child Passenger Safety Week and highlighted the safety of our Viaggio series, which includes the Primo Viaggio SIP 30-30, the Primo Viaggio SIP 5-70 Convertible and the Viaggio HBB 120. All three models exceed the most stringent safety tests in the world and come equipped with today’s top safety features, like Side Impact Protection, energy-absorbing foam and LATCH system connectors.

While we put all the very best safety features in our car seats and put them through rigorous testing, it’s important to remember that no one seat is “best” or “safest.” According to the American Academy of Pediatrics (AAP), “the best seat is the one that fits your child’s size, is correctly installed, fits well in your vehicle and is used properly,” which brings us to those common “real life” usage questions that parents so often have. For those, we particularly like these straightforward answers that the AAP shares in their Car Safety Seats: A Guide for Families 2012.

Q: What do I do if my baby slouches down or to the side in his car seat?

A: Blanket rolls may be placed on both sides of the infant and a small diaper or blanket between the crotch strap and the infant. Do not place padding under or behind the infant or use any sort of car seat insert unless it came with the seat or was made by the manufacturer of the seat.

Q: Can I adjust the straps when my baby is wearing thicker clothing, like in the winter?

A: Yes, but make sure the harnesses are still snug. Also remember to tighten the straps again after the thicker clothes are no longer needed. Ideally, dress your baby in thinner layers instead of a bulky coat or snowsuit, and tuck a blanket around your baby over the buckled harness straps if needed.

Q: Are rear-facing convertible seats OK to use for preemies?

A: Premature infants should be tested while still in the hospital to make sure they can ride safely in a reclined position. Babies who need to lie flat during travel should ride in a crash-tested car bed. Very small infants who can ride safely in a reclined position usually fit better in rear-facing-only seats; however, if you need to use a convertible seat, choose one without a tray-shield harness. The shields often are too big and too far from the body to fit correctly and the child’s face could hit the shield in a crash.

Q: What if my baby’s feet touch the back of the vehicle seat [when rear facing]?

A: Your child can bend his legs easily and will be comfortable in a rear-facing seat. Injuries to the legs are rare for children facing the rear.

Q: What if I drive more children than can be buckled safely in the back seat?

A: It’s best to avoid this, especially if your vehicle has air bags in the front seat. All children younger than 13 years should ride in the back seat. If absolutely necessary, a child in a forward-facing car seat with a harness may be the best choice to ride in front. Just be sure the vehicle seat is moved as far back away from the dashboard (and the air bag) as possible.

Q: Should my child ride in a car seat on an airplane?

A: Most infant, convertible and forward-facing seats can be used on airplanes, but booster seats and travel vests cannot. The Federal Aviation Administration (FAA) and the AAP recommend that when flying, children should be securely fastened in certified child restraints until 4 years of age, and then should be secured with the airplane seat belts. This will help keep them safe during takeoff and landing or in case of turbulence. Check the label on your car seat or call the car seat manufacturer before you travel to see if your seat is certified for use on an airplane. (Both our Primo Viaggio SIP 30-30 and the Primo Viaggio SIP 5-70 Convertible are approved for in-flight use. For more on this, read Ready for Takeoff? and And We’re Off!)

Q: Is there a difference between high-back and backless boosters?

A: Both types of boosters are designed to raise your child so the seat belts fit properly and both will reduce your child’s risk of injury in a crash. … Many seats that look like high-back boosters are actually combination seats. They come with harnesses that can be used for smaller children and then removed for older children. Backless boosters are usually less expensive and are easier to move from one vehicle to another. Backless boosters can be used safely in vehicles with headrests and high seat backs.

Don’t see your question? Ask us! We’ll do our very best to get you the information you need. If you need help installing your car seat, use the following websites to find a certified CPS technician or child seat fitting station near you — NHTSA, SeatCheck and National Child Passenger Safety Certified Technicians.

RSS by admin (Erica) | Posted in 2012 Collection, 2012 Primo Viaggio SIP 30-30, 2012 Primo Viaggio SIP 5-70 Convertible, 2012 Viaggio HBB 120, Big News!, Traveling with Peg Perego 2012 | No Comments

A Word About Car Seat Safety

This week, we and other car seat manufacturers are marking Child Passenger Safety Week. It’s a great time for us to underline the safety and security of all of our car seats: the Primo Viaggio SIP 30-30, the Primo Viaggio SIP 5-70 Convertible and the new Viaggio HBB 120. But the truth is, here at Peg Perego safety is our number one priority, our number one mission, and the passion that drives us each and every day of the year.

After more than 60 years of designing and manufacturing products for babies and children across the globe, we are privileged to have shared in the responsibility of watching over little ones for so many years. It is a responsibility we take to heart.

It was recently brought to our attention that there has been confusion regarding safety testing for the current U.S. Primo Viaggio SIP 5-70 Convertible and the Viaggio Convertibile (a discontinued European product). While both Peg Perego child restraints are classified as convertibles, they differ in shape, construction, weight and age range. The Viaggio Convertibile was never on the market in the United States and is no longer available in Europe.

The Primo Viaggio SIP 5-70 Convertible has exceeded all mandatory testing and safety requirements put forth by the National Highway Traffic Safety Administration (NHTSA). The Primo Viaggio SIP 5-70 Convertible has also passed and exceeded testing for side-impact protection (SIP), although not required of child restraints sold in the United States.

It is also equipped with some of the most advanced safety features in car seats today:

SIP: A Side Impact Protection head panel protects child’s head, neck and spine. It easily adjusts to 10 different positions, even with child in the seat, ensuring a perfect — and safe — fit.

EPS: Energy-absorbing foam, Expanded Poly Styrene, in shell and head panel absorbs crash forces, resulting in less force transferred directly to child, minimizing injuries in the event of a crash.

SAFE: A Shock Absorbing Foam Element device located below the shell crumples upon impact, reducing stress on child’s neck and shoulders in the event of a crash.

Quick-Release, Five-Point Safety Harness: Made with a “cobblestone” webbing of extra-strong polyester thread.

As always, we welcome your questions. In fact, we love hearing from you. Please leave your comments and questions below or email us directly at onlineassociate@pegperego.com.


Thank you,

Peg Perego USA


RSS by admin (Erica) | Posted in 2012 Collection, 2012 Primo Viaggio SIP 5-70 Convertible, Big News!, Traveling with Peg Perego 2012 | No Comments

A Colorful New Chapter in the Book Stroller Story!

What’s the latest must-read in strollers? Our new Book, of course! If you haven’t already read our review, you should know that this latest addition to the Peg Perego family of strollers is a perfect choice for stylish parents looking for excellent features.

From opening to closing, the Book turns a wonderful new page in Peg Perego’s story of style and design. And the latest chapter? Well, let’s just say it’s a very colorful one. That’s because the Book will be introduced in a new fabric and three gorgeous color options! Read on …

“Understated chic took on a  new meaning the moment Classico Stone entered the room … ” Who knew that grey could be so vibrant? But Stone is just that ­— a dynamic, silver-hued neutral that stands out in a crowd, coupled with classic black accents. Sure to be popular with the Book Club!

“Smooth and smart, Classico Mentha just had that certain way of keeping it cool …” Like a breath of fresh air, new Mentha rolls in with a minty-green tone that’s so cool it’s hot. Accented with sophisticated grey touches it’s destined to be Readers’ Choice for every Book fan.

“With a flourish, Classico Flamenco strolled in. All heads turned … ” Sporting a fashionable, radiant red, new Flamenco is the bright choice for baby. Paired with classic black trim and hardware, it’s bound to be on the best-seller Book list this fall!

What could possibly make all three of these striking new Book colors even better? The new fabric they’re created on! Peg Perego’s new Soft Fabric Collection brings a whole new dimension of softness to our strollers and, most importantly, to your baby. Combining two ultra-soft-yet-strong jersey knit fabrics with a delicate lining, the Soft Fabric Collection is silky smooth, comfortable, breathable and, naturally, durable. You might say it’s a colorful twist to a very happy ending!

The Book in new Stone, Mentha andFlamenco will be available this October! And a similar new design, the Book Plus, which features a reversible seat, will be available in December. Use our Store Locator to find a Peg Perego retailer near you.

RSS by admin (Erica) | Posted in 2012 Book, 2012 Collection, Out and About with Peg Perego 2012 | 38 Comments

Get a Read on Our Newest Stroller, the Book!


Once upon a time, there was a new stroller from Peg Perego, and it was called the Book.

The Book was compact, approved for children from birth and allowed parents to explore the world in total freedom. Parents were intrigued and asked, “Why call it the Book?” The answer was simple: This innovative stroller came equipped with a user-friendly fold that allowed it to close “like a book.”

A simple pull on the handle above the basket quickly closed the Book, making it easy to fold and take anywhere. Once folded, it could stand on its own, and not only did the Book possess an innovative fold, but it closed inward, always keeping the upholstery clean and protected.

The single handlebar used for folding also allowed the stroller to be pulled like a trolley (perfect for parents on the go). And a large, easy-loading basket added to the practicality of the Book.


This newest addition to the Peg Perego family of strollers was a perfect choice for the stylish parents who were looking for many excellent features. The Book delivered. In addition to the innovative fold system, it had one-handed steering, was easy to drive, had an eight-position recline system and offered fashion-forward fabric.

The Book was like a fairy-tale-come-true in that the features didn’t stop there. It also had retractable anchors located on the seat. These created a travel system that let the Primo Viaggio SIP 30-30 car seat easily attach to the stroller. Large wheels with 12 ball bearings and a single handlebar allowed for 360-degree agility and minimal effort in pushing and maneuvering. The Book also was equipped with a UV protected transparent window, which allowed parents to see their little ones, while keeping them safe from ultraviolet rays.


All of these features were nice, but what would really set them off were the striking colors the Book came in. Parents were delighted with the distinct Mentha, Flamenco and Stone.

All in all, it was a wonderful stroller. The Book combined the safety, comfort and style that the Peg Perego family was known for. And they all lived happily ever after.


The best thing about this story? The Book will be available this October! And a similar new design, the Book Plus, which features a reversible seat, will be available in December. Use our Store Locator to find a Peg Perego retailer near you.

RSS by admin (Erica) | Posted in 2012 Book, 2012 Collection, Out and About with Peg Perego 2012 | 30 Comments

Ask An Engineer

For this week’s post, we’re getting a little help from our friends—our Italian friends at our headquarters in Arcore, Italy. Check out this interview they did with engineer and child restraint systems global manager for Peg Perego, Andrea Agrati.

Quality and safety are the foundation of all Peg Perego products, yet that focus is inevitably heightened when discussing car transportation. We recently sat down with Andrea Agrati, engineer and child restraint systems global manager for Peg Perego, to ask him a few questions about his job. For Agrati, manufacturing car seats means being constantly attentive and ready to implement new regulations or new solutions for our small passengers’ safety.

Q: How do you work in this sense? Are there continuous tests and adjustments?

 A: At Peg Perego, [one of our core values is] to only market products we have designed and studied and manufactured in-house. I’m lucky to work with a small, well-organized team made up of young mothers and fathers who study products with their [own] children’s safety in mind.

What’s more, we’re not only attentive to what our competitors are doing, but to what’s going on in cross sectors, such as the auto, fashion and new technology industries. As for regulations, car products are directly certified for use by the various transportation ministries, and even those who develop innovative solutions must always receive their approval before marketing a car seat. As for continuous testing, monitoring production with scheduled tests is mandatory in our sector. This is not only an excellent guarantee for our young customers, but also for us since we can thus monitor the entire production process, especially critical component purchases.

Q: What factors do you and the team consider when developing new innovative products?

A: The first reference is always to safety regulations. However, this is mandatory for everybody. Other “drivers” must be considered in order to create a winning product. It must be convenient and easy to use by mothers and fathers and grandparents. It must be comfortable for the child. And it must convey the safety of a durable and well-made product to the purchaser. You shouldn’t let yourself be misguided by ultra high-tech products. They are often hard to use and thus unsafe.

Q: Here’s a question we often hear from customers: Why do car seats have an expiration date?

A: Because they are mainly made of plastic, a material that can be altered more than others by wear and sun exposure. Over time, plastic tends to become fragile, or hard with poor resistance to the shocks like those in car accidents. Furthermore, the expiration date encourages the consumer to purchase more recent and safer products. A new car, with perhaps 6-8 standard airbags, is much safer than the same car manufactured 15 years ago. The same applies to car seats.

Q: Parents sometimes feel as if children are not really comfortable with the restriction system. They often ask if they can add a cushion or pillow to let their children sleep better. Is this a good idea?

A: Unfortunately, there are some rules that depend on natural physics. You should always remember that car seats must perform two important functions. The first is to protect the occupant from vehicle parts that could hit him/her in an accident. The second is to protect the child when braking, ensuring that the child’s body is protected against forces that could damage him/her … Of the two, perhaps the second function is more important.

Perhaps less intuitively, but more understandable in this job, [is that] braking has less effects on the child the harder the surface, the smaller the product and the more restricted the child is. Unfortunately, comfort and safety are not [always] on the same page, but we [do] attempt to find the best compromise. Cushions and pillows increase the force on the child during an accident and prevent the safety belt from being correctly fastened. If pillows and boosters are used, they must be those supplied with the product or directly designed by the manufacturer who certifies them with suitable dynamic tests.

Q: Is there data, wording or an example that you use to convince friends never to put kids in the car without adequate restrictions?

A: I believe that we are all conscious of this fact; there are countless examples and articles in the news. Our job is to manufacture safe car seats, but we cannot make anyone buy them and use them unless out of respect for their children and for the law. Our job is to relentlessly improve products. Correct car transportation depends on two factors—a car seat suited to the child’s age and correct installation.

Q: Out of curiosity, how many car seats have you installed for relatives and friends?

A: Truthfully, I try not to, to see whether our products are easy or hard to install [by typical customers]. Sometimes I have fun playing teacher…[especially] if the result is ensuring our little angels are always protected.

Do you have a question for our engineers? Please ask it by commenting below. We’ll do our very best to get you the answers you need.


RSS by admin (Erica) | Posted in About Us, Traveling with Peg Perego 2012 | 1 Comment

Spot On

 We have long loved the polka dot. And as we head into fall, we’re seeing spots … the return of this irresistible classic is everywhere, from the fall runway presentations to the amazing collaboration between Louis Vuitton and Yayoi Kusama, to our local J.Crew store.

“Polka dots are fabulous,” Japanese artist Yayoi Kusama said in a recent interview with the Associated Press.

It is Kusama’s signature splash of dots — now on display at the Whitney Museum of American Art in New York City and part of the special collection, Dots Infinity, for Louis Vuitton — that have most recently put spots in the spotlight.

Our very own takes on this perennial favorite are, well, spot-on.

As part of our 2012 Fabric Collection, we offer two variations on the classic polka dot—Pois Grey and Pois Black.

Available on the Switch Four Modular System, Skate System, Switch Four, Pliko Four and Primo Viaggio SIP 30/30, Pois Grey features charcoal dots on a smoky grey background.

A more subtle variation of similar design is Pois Black. Available on the Skate System, Switch Four and Primo Viaggio SIP 30/30, this colorway features a black-on-black design that is the ultimate in playful sophistication.

Ready to be spotted? Use our Store Locator to find a Peg Perego retailer near you.


RSS by admin (Erica) | Posted in 2012 Collection | No Comments

Test Drive: Viaggio HBB 120

When I found out I was pregnant with my daughter, the very first thing I went out shopping for was a car seat. It seemed like the most important thing to have checked off my long to-do list well before she arrived. She was so tiny, and the world was so big, I had to protect her.

I became a mommy-to-be on a mission. I scoured the Internet for safety ratings. I read real-life mommy reviews and pored over manufacturer specifications. I visited my local baby store half-a-dozen times. Once the decision was made, the seat was bought and promptly installed in the car, months before baby was to arrive.

When she did arrive, those first few days were a blur. But there is one memory I still hang on to, even today. We were about to be discharged from the hospital, and my husband had gone down to get the car. I found myself alone for the very first time with my sweet baby girl. It was a flood of emotions as I soon realized this tiny pink bundle was my responsibility. I instinctively began getting her ready for the outside world, changing her diaper one last time, dressing her in the puffy pink bunting (specially designed for the car seat with holes for a five-point safety harness) that we had gotten to protect her from the cold New York winter, and placing her in her car seat. I clicked the buckle, smoothed the harness over her shoulders and gave her a kiss.

Click. Check. Kiss. She was ready to go, and so was I.

My sweet baby girl is nearly 6. She starts kindergarten next week, and she has long outgrown her puffy pink bunting and infant car seat. In fact, she’s on car seat number three now. And even though she’s bigger, I can tell you, I still feel the very same way about finding a car seat.

That’s why as a mom I was so happy when Peg Perego announced they would be coming out with a new booster seat this year. I was even happier when they agreed to give me the Viaggio HBB 120 a few months ago to use and test with my daughter. (The HBB doesn’t arrive in stores until later this month.)

Going from a convertible car seat to a booster is a big step. And as a mom, it’s a little hard saying goodbye to that big, bulky seat with its built-in harness and “tank-like” structure. But I was pleasantly surprised to see that the Viaggio HBB 120, designed for children 40 to 120 pounds, had so many of the same features as my Primo Viaggio SIP 5-70 Convertible.

Used along with the vehicle’s lap/shoulder belt, the Viaggio HBB 120 provides total Side Impact Protection (SIP) with wide, padded wings at the head and shoulder level and Expanded PolyStyrene (EPS) in the head panel and seat cushion. LATCH connectors add extra stability and keep the booster seat in place when not in use. The head panel (which goes to six different positions) and the easy-access recline handle are easy to adjust for perfect positioning.

I loved the fabric (mine came in breathable Crystal Black, but the Viaggio HBB 120 is also available in Crystal Beige, Crystal Red and “Prima Classe” Cacao and Licorice). And my daughter loved the fact that it had two cup holders. This, of course, was her favorite part as she climbed up in it for the first time.

Once again she seemed so small, and the world seemed so big.

“Mom, mom! Let’s go!” her little voice interrupted my reminiscing. I took a deep breath and marveled, just where had my baby gone? Then, instinctively, I started to buckle her up in the last car seat she’ll ever have. But she stopped me. “I can do it!” she exclaimed. She clicked the buckle, smoothed the seat belt over her chest, and this time, she kissed me

Click. Check. Kiss. She was ready to go, and so was I.

The Viaggio HBB 120 arrives in stores later this month. Use our Store Locator to find a retailer near you.


RSS by Emily | Posted in 2012 Viaggio HBB 120, Traveling with Peg Perego 2012, Uncategorized | No Comments