Each year, Peg Perego’s engineers and designers work alongside the Perego family to develop new products, update existing products, and evaluate current products. This results in a completely new collection that is launched at the beginning of the following year.

Which means our next launch will be in January 2011!

We’re only halfway through 2010, but I’m already receiving quite a few questions about our 2011 Collection. So, in case you’re new to shopping for baby, here’s a snapshot of what will go on:

1)     Peg Perego’s 2011 collection will be introduced at the ABC Trade Show in October. Until then, I won’t be able to share any information on the collection, since our engineers and designers will continue to make final tweaks and decisions right up until the show. If you have questions about the collection, I encourage you to check back with the blog in October!

2)     Once the collection has been introduced, I’ll post about it on this blog. My posts leading up to the January collection launch will primarily be focused on highlighting both new and updated products. I’ll also be able to begin fielding questions from you!

3)     As is true every year, the collection will include new fabrics! This means we’ll have new colors and fabric designs for our baby products. The new fabric collection will be available on nearly all of our products (one or two products may carry over the 2010 fabric collection, while others may be available in select fabrics from the 2011 collection). So, even if a product doesn’t see a model update, it will have new fabric choices!

4)     Once the 2011 Collection is introduced in October, many stores will take preorders. This is the best way to guarantee that you’ll receive the new product as soon as possible. Though actual ship dates may change, we fill orders on a first come, first served basis. Getting your order in sooner than later is always a great option. And, if the timing ends up not working out, some retailers will allow you to cancel your order or apply it to a different product. (Please check with the retailer on this before placing your order).

5)     As we gear up for the 2011 launch, the 2010 Collection will be retired. This means that we will stop production of the 2010 Collection and begin to manufacture our 2011 products. Though it will still take some months to sell through our inventory, certain fabrics and models may become rare finds. To avoid chasing after an out-of-stock model, it’s best to make your final purchase of a 2010 Peg Perego soon after the 2011 collection launches in January.

Hope this clears up some questions you may have as to how we transition from 2010 to 2011. I’m here if you have any questions, but remember, I can’t say much about the new collection until after it’s unveiled in October!


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This entry was posted on Monday, July 12th, 2010 at 9:43 am and is filed under 2011 Collection, FAQs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.